What Is SEO / Search Engine Optimization?
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What Is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
VIDEO: SEO Explained
New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics:
Search Engine Land worked with Common Craft to produce this video.
More SEO Advice For Beginners
For more basic but also in-depth advice, our Periodic Table Of SEO Success Factors, introduces you to all the key concepts you need to know, including elements of on-page SEO, off-page SEO as well as the “Toxins” or elements to steer clear of. We also take a look at emerging verticals of search optimization:
Search Engine Land’s Guide To SEO
As a companion to the table, Search Engine Land’s Guide To SEO explains the search ranking factors in more depth. It also features tips and advice from SEO experts on implementing them to achieve greater visibility and higher rankings in organic search results.
Links to each chapter in the SEO Guide are shown below. Chapter links at the bottom of each make it easy to navigate through the guide.
Chapter 1: Types Of Search Engine Success Factors
Chapter 2: Content & Search Engine Success Factors
Chapter 3: Site Architecture & Search Engine Success Factors
Chapter 4: HTML Code & Search Engine Success Factors
Chapter 5: Trust, Authority, Expertise & Search Rankings
Chapter 6: Link Building & Ranking In Search Engines
Chapter 7: Personalization & Search Engine Rankings
Chapter 8: Toxins & Search Engine Spam Penalties
Chapter 9: Emerging Verticals in Search
Daily SEO News & Expert SEO Advice
In addition to daily news stories from our editorial staff, Search Engine Land publishes daily articles from expert contributors that cover SEO issues mainly from an in-the-trenches perspective.
Browse the SEO Channel for the most recent SEO news stories and expert columns. Sign up to receive Search Engine Land’s daily email newsletter featuring a roundup of search marketing news and exclusive analysis and insights.
Search Engine Land’s SEO Library
In addition to covering SEO generally, Search Engine Land also has search engine optimization areas specifically for the major search engines:
Google Algorithm Updates
Google Search Console
Also within our library is the How To: SEO section is devoted to practical tips and tactics about search engine optimization.
We also have sub-categories, including:
SEO: Content and Writing
SEO: Crawling and Robots
SEO: Domains & URLs
SEO: Duplicate Content
SEO: Link Building
SEO: Mobile Search
SEO: Redirects & Moving Sites
SEO: Sitemaps & Submitting URLs
SEO: Titles & Descriptions
We also cover technical SEO topics, including an ongoing SEO for Developers series.